Underneat by Kusha Kapila: The Shapewear Revolution Inspired by You
From an influencer to an entrepreneur, Kusha Kapila, our resident girl’s girl, has always spoken the language of real women that’s raw, candid and relatable. With Underneat, she’s on a mission to redefine comfort and confidence, while bringing representation to the shapewear industry.
The shapewear market in India has long overlooked diversity and only catered to some body types, leaving many Indian women unseen and deeply dissatisfied with what they wear. To remedy this, Kusha Kapila, with Vimarsh Razdan, founded Underneat. The goal? Creating products that provide what women are looking for: great support and sculpting, while also embracing the diversity of Indian body types.
What makes Underneat stand out?
Underneat by Kusha and Vimarsh is more than just another shapewear brand. It is a movement that is grounded in authenticity and a genuine understanding of its audience. With the guidance from Kusha’s insight into the ordeals of women and Vimarsh’s extensive experience in fashion, Underneat offers products that blend seamlessly under your outfit to keep you comfortable all day without squeezing the life out of you. Say goodbye to restrictive shapewear and hello to the Indian shapewear revolution that finally understands your body.
Designed for Real Indian Bodies
The products are designed keeping in mind the diverse body types, clothing styles, and skin tones of Indian women. Made from Sensil, featuring soft, breathable, eco-friendly, moisture-wicking, four-way stretchable, quick-drying fabric, the shapewear puts your comfort first.
Influencer-Inspired, community-driven
Sure, Underneat benefits Kusha Kapila's influencer status, but it’s built for the community. The voice of real users has driven Underneat’s innovation, testing products with a focus on real, everyday women, rather than celebrities or models, as their end users.
Rather than just launching a product, Kusha interacted with her audience for several months with relatable, funny, and open content about common innerwear issues. In the 'What Are You Wearing Under?' series, she was able to shine a light on the universally shared frustrations and insecurities that many Indian women face about their innerwear. Instead of just liking, sharing, and engaging in the product-selling conversation, the pre-launch buzz was entirely based on the people's experiences with common problems, which Underneat aims to solve by offering products that are made for everyday people.
Underneat’s Bestsellers for Every Occasion
From everyday work to event-ready looks, Underneat by Kusha has shapewear for every occasion that not only supports your body in all the right places but also boosts your confidence. Here are some of Underneat’s bestselling products that will help you shine like the boss woman you are:
High-Waist Tummy Control Shorts:
A crowd favourite! These shorts feature tummy compression, anti-chafing panels, and an innovative three-buckle waistband that stays in place, making them perfect for any outfit or occasion where you want gentle shaping and invisible comfort. These high-waist tummy-shaping shorts are breathable, seamless, and available in a wide range of sizes.
Seamless Bodysuits
for Statement Outfits: These invisible and sleek bodysuits are designed for dresses, jumpsuits, or any occasion where you want to look and feel your best. You can choose from adjustable straps and strapless designs, all while getting a lift and smoothing in the tummy, hips, and back. These bodysuits are made from Sensil fabric that is stretchy and provides added comfort and a sculpted fit.
High-Waist Shaping Briefs
for Confidence Every Day: With Breezy all-day shaping, these contour briefs offer a perfect blend of tummy control and smooth edges that stay hidden under clothing. They make an excellent everyday wear option as they are incredibly lightweight and fit like a second skin. These seamless contour briefs are available in neutral colours, are size-inclusive, and feature an antibacterial crotch for all-day freshness.
Backed By Experts, Loved By Fans
From stylists to working women, Underneat by Kusha and Vimarsh is a brand that is for everyone. With its carefully designed products, everyday performance, and thousands of glowing reviews, this new comfort-first shapewear brand is revolutionising the shapewear market by prioritising your body’s needs.
The success of Underneat is not just based on its story; it's backed by science and research development that goes into every product the brand makes. Underneat has partnered with textile engineers and fashion designers to ensure fit, durability, and skin-friendliness. You can see the expert-driven approach in the careful design, seamless finishes, and compression zones that sculpt your body without compromising your comfort.
Join the Shapewear Revolution- Shop Now!
The philosophy of Underneat by Kusha Kapila and Vimarsh Razdan is more than just about sizing and looks. The products are made from innovative fabric technology that is both breathable and comfortable to wear throughout the day. Underneat strives for designs that reflect the needs of Indian women who wear diverse outfits and attend different events throughout the day.
Our goal is to make women feel good about their bodies, building their self-esteem from the outside in, and be there for them always, on special occasions or not. After all, shapewear isn’t supposed to be like a medieval torture device.
Underneat isn’t just a shapewear brand; it’s a movement and a way of empowering women’s natural bodies. Say goodbye to painful shapewear that doesn’t fit and hello to shapewear that feels good, boosting your confidence. If you have been waiting to feel supported and celebrated, shop Underneat by Kusha Kapila and Vimarsh Razdan- For Every Body, Every Day
